I hear people all the time asking, “How to start an online business?”
In this article, you will learn about:
The different kinds of traffic.
Why some traffic sources are better than others.
How to make sure you attract as much FREE traffic as possible.
Traffic sources to avoid like the plague.
The first thing you must understand as you embark on your internet journey is that the internet is all about information. When you do a search, let's say on growing tomatoes, it is no fluke that the first page of the search engine response is exactly about growing tomatoes, not cucumbers or a sale on cultivators.
This is the same with any search term. This matching of search terms with the exact best website answering the search term has made some people wealthy.
There are many sources of traffic:
Solo ads are ads you pay for people to put your ad on their mailing list. The traffic you get can be Luke warm.
Pinterest pins are free, or you can pay for promoted ads. This traffic is tightly focused.
Facebook ads are quite cheap, but you have to really know what you are doing to get them to accept your ads.
Google Ads are the little ads you see on various websites. They are cost-effective and generally deliver hot to buy traffic.
There are quite a few other sources of traffic, but for this discussion, I am going to focus on FREE search engine traffic.
There is more than 1 reason to understand what the search engines are looking for when assessing your website to send you organic (free) traffic. They have many criteria for judging a site.
How many pages does it have on various aspects of the site's main theme?
How long does the average visitor stay on site? (The longer they stay, the more useful information they must be getting, and therefor the higher quality your site must be).
How many inbound links go to your site. The more that other sites link to yours usually means that they view your site as an equal or as an authority site on your subject. (This is pure gold for you)
Does your site sell unknown (maybe risky stuff) or do you offer quality links like Amazon or eBay?
Apparently they have hundreds of things they look for, but they are hidden in the secret search engine algorithms.
Traffic sources to avoid are those offering tons of traffic for next to nothing. These typically have really low-quality traffic, and you stand a good chance of the search engines banning your sit. This is bad news.
Some places offer content spinning software for you to create content for your site rapidly. These are to be avoided like Ebola because they take a simple piece of text and “spin it” many ways. What you end up with is terrible text. The search engines can smell a rat and declare your site a poor place to send free or even paid traffic.
The search engines are all about quality of the content on your site. They even judge it when you buy traffic. If your site has a poor page ranking, they will charge you more for the traffic they send you than if your site is ranked highly for the quality of its content.
How to start an online business? Always keep in mind what your visitor is looking for.
An excellent example of this was someone who had an excellent site on anxiety attacks. He wrote an exceptional e-book on the subject, but nobody was buying it. Its main theme was how to deal with an anxiety attack.
In desperation, he did a survey of his visitors. He found out that what they were looking for was NOT how to cure an anxiety attack, but “AM I HAVING AN ANXIETY ATTACK?”
He rewrote the e-book to satisfy the actual need of his visitors, and his e-book is now selling briskly.
Traffic is the lifeblood of your site. Make sure to attract traffic that is looking exactly for what you offer.
Your life is an open path before you, but you might not see it because of the over full inbox tray obstructing your view. It's hard to be philosophical and wise when you just need to finish a few more things to see even a little of the soccer game, piano recital, or first steps you heard were happening but had missed because of work.
Worse, you missed many important events for work you did not even like or want to be doing. People change and grow, and perhaps you have outgrown your job and present career. It may be time to look into something more, something different. Start something big in your life, and start an online business.
Starting an online business is not difficult. YOU do not have to be a computer expert. You do not have to be rich, successful, or any preconceived notion of a business person. Thanks to the Internet revolution, people of many backgrounds can come together and run businesses and achieve financial freedom from the comfort of their homes. There are many viable options for individuals interested in attempting to start an online business.
This career avenue affords personal freedom, lucrative financial success, and the personal satisfaction of owning a business. Few business opportunities can offer these three attributes in one stunning package, asking little down and demanding little background knowledge. Start an online business, regardless of your background and interests, and you will be starting a change in your life that will reach beyond your pocketbook and into your self-esteem.
You can know every day that you are working for yourself and your own goals. You set your bottom line, and you decide what issue you will tackle each day. This startling independence will bring out the best in you, motivating you to challenge yourself and reach for new heights.
If you are truly interested in the process to start an online business, look no further than the Internet itself for information and helpful hints. The web is full of information relating not only to the various kinds of businesses you could start, but also to the unique issues you will face operating your own online business. You will find step-by-step guides to lead you through the process, and you will never feel blind as you take this risk for your future.
These guides will prepare you for important decisions and prep you for all the next steps. You will find a community of other individuals, as varied from you as can be, who share similar interests in online business and who can share a wealth of knowledge. When you start an online business, you are walking into a new lifestyle of community, personal freedom, and financial success.
1. Anyone Can Do It.
To start a business online, it does not matter about your age, your background or where you live. As long as you have access to a computer and the internet, you are ready to go. You can take advantage of, or leverage off, other people's knowledge, time, ability, and experience.
2. Low Start Up Costs.
The finance required to start a business online is significantly less than a traditional bricks and mortar business. You will need to buy a domain name and some hosting for your website, but you will not have the high costs of renting a physical building to operate from or the costs of inventory or staff.
3. You Can Reach A Massive Audience.
A conventional bricks and mortar business requires somewhere that potential customers within their regional area can easily get to. However, with the power of the internet, you can market your online business to customers from around the world to buy your products and services online.
4. You Can Operate 24 / 7.
A bricks and mortar business can only operate for as long as you can keep the doors to your premises open, and it's not possible for one person to do this 24/7. However, a website is online all the time, and with automated systems, you can sell products even while you are sleeping.
5. You Can Move Into New Markets More Easily.
As your business becomes more established, you can start to diversify and sell products and services that will appeal to your target audience. This is much easier for an online business because you can source these other products and sell them as an affiliate without having to stock or deliver them yourself.
6. You Can Start It In Your Spare Time.
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