While every Website design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You want to avoid losing a potential customer or client due to a simple mistake.

1) Don't Be Too Flashy

Flash animation certainly has its place on the Website world—but it's typically not on the home page of your business site. Customers arrive at your Website expecting to find helpful information about the products and services that interest them—not a slowly unfolding display of digital animation. Use flash wisely—and sparingly—in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don't Strain the Eye

Keeping Website design simple can literally save you—and your customers—from headaches. Use a tried-and-true font style, such as Arial, that's sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don't Make it Difficult

Use of navigation in designing your website is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination—and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page—a clean navigation panel is a user's best resource. Don't lose your customer's interest in a flood of flashy pictures and spinning click here buttons.

4) Don't Waste Time

When your Website design is full of graphics and images, it requires a higher amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Website design to load, your customer may very well decide it's not worth the wait. Only use the graphics and images that are absolutely necessary for your website, and save the rest for your portfolio.

5) Don't Overdo It

Too much or a cluttered Website design overwhelms your site's visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers' heads, but also keeps them interested. Follow the simple guidelines of a business Web design, and you'll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There's no place like home in professional Web design—the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage's design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. To be effective, your homepage must also encourage visitors to stick around and act. Whether you create a website yourself or work with a professional Web design company, there are many steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in a professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in many file formats for images --.JPG, .EPS, and .TIF -- so you can use your new logo on the website or in print marketing materials.

Explain Who You Are

You'll need to tell visitors about yourself—and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this -- add an “About Us” page to your website.

Reduce Scrolling

Here, website layout takes its cue from print design. Just like a newspaper's major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you'll need to test your website from multiple devices and browsers.

Update Regularly

Once your website is completed, you may be tempted to leave it that way for quite some time. A website, just like a business, is constantly changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact database with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you've received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

1. Failing to plan and set themselves goals.


Starting an Internet home-based business without making a business plan which includes budgets is the first step towards disaster. Having step by step goals and a plan of how much is to be spent at each stage is vitally important. It is essential to know what you want to achieve from your business and how much you intend to spend on start up and ongoing promotion.

2. Failing To Follow A Proven Business Modeler is no need to act like a pioneer in the Wild West when you are starting your home-based business. There are any number of examples of proven money making business models on the Internet. Duplication will enable you to succeed with your Internet home-based business: find someone who is in the position you want to achieve, and duplicate what they did to succeed. If you join a turnkey Internet home-based business opportunity, you will have access to training material which will show you exactly what steps you need to take to achieve success in your home business.

3. Falling for a get-rich-quick scheme, don't think starting an Internet home-based business means you will get rich overnight. This type of unrealistic expectation is one of the biggest reasons people give up soon after starting a home-based business. Getting any business into profit mode will take a certain amount of time, and an Internet home-based business is certainly no exception.

4. Falling For The “Free” Mythic you believe you can have a successful Internet home-based business without making any financial investment, you are heading for a grave disappointment. There are many valuable free resources available online, but expecting to start and develop a serious Internet business without any outlay is simply not realistic.

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